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Premier League on a high with NBC Sports

30 Jul 2020
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Data shows that competition enjoyed its most-watched season in the U.S. in four years

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NBC Sports' presentation of the longest Premier League season ever was the most-watched in the competition in four years.

According to official national data provided by Nielsen and digital data from Adobe Analytics, NBC Sports Group averaged a total audience delivery of 462,000 viewers per match window for the 2019/20 season, which lasted 352 days because of the coronavirus pandemic.

This figure marked the highest average Premier League viewership since 2015/16 and up on last year's average of 457,000. Before the shutdown as a result of the COVID-19 pandemic in mid-March, viewership was four per cent ahead of last season.

This season also marked a number of highs for NBC Sports and the Premier League on TV in the U.S..

Manchester United's 2-0 win over Manchester City on March 8 posted a total audience delivery average of 1.76million viewers across all platforms to rank as the most-watched live Premier League match in U.S. history. 

The 925.3 million minutes of live streaming during the 2019/20 season were the most all time, while four of the 10 most-streamed Premier League matches of all time in the U.S. took place this season.

NBCSN registered a total audience delivery average of 1.01million viewers for the August 11 Man Utd v Chelsea match, ranking as the most-watched opening weekend Premier League cable match ever in the U.S. and the most-watched cable match in four years.

New Year's Day Premier League coverage set viewership milestones on NBCSN as Arsenal v Man Utd became NBCSN's most-watched weekday match ever (721,000 viewers). NBCSN also delivered the most-watched New Year's Day Premier League coverage ever, averaging 492,000 viewers across four matches.

Since kicking-off its Premier League coverage in August 2013, NBC Sports Group has televised 18 of the 20 most-watched live Premier League matches ever in the U.S. across all platforms.

This season also marked the most successful Premier League Mornings Live fan festivals, where more than 17,000 supporters visited Asutin in October and Miami in December to enjoy Premier League-themed activities, events, merchandise giveaways, food, and special guest appearances.

This season also featured a Premier League match becoming the first live sporting event presented on Peacock, NBCUniversal’s new streaming service.

In the 2020/21 season, Peacock will be the exclusive home of up to 175 live matches and a total of 1,500 hours of Premier League programming, including full-event replays for all 380 matches on-demand (after 9 p.m. ET).

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