As winter draws in, Premier League clubs are working hard in their communities, offering support to people hit hard by the cost-of-living crisis at Christmas.
Newcastle United
Newcastle and its charitable arm, the Newcastle United Foundation, have launched the "Helping Hand At Christmas" campaign, which includes a donation of £150,000 to Newcastle West End Foodbank, providing a warm, safe space for the community to combat fuel poverty, as well as a volunteer scheme involving club staff.
🗣 "This is a city that supports our club so it's a chance for us to show our support for the city." @DEalesNUFC on our 'Helping Hand at Christmas' campaign. 🖤🤍 pic.twitter.com/35dIrr4wwB
— Newcastle United FC (@NUFC) December 14, 2022
See: Newcastle launch Community Christmas campaign
Leeds United
Leeds held an open training session this week to give supporters the opportunity to donate to Mission Christmas, which helps Santa Claus reach children who are living in poverty. Players and staff have already made a significant contribution to the charity.
👀 Couldn't make it to Elland Road last night? Go behind-the-scenes of our Open Training session... pic.twitter.com/mNN6D4658I
— Leeds United (@LUFC) December 21, 2022
See: Leeds show support for Mission Christmas
West Ham United
First-team duo Lukasz Fabianski and Tomas Soucek joined Academy defender Levi Laing in helping staff at Irons Supporting Foodbanks as they sorted through and delivered clothing to those in need.
Irons Supporting Foodbanks, run by a group of West Ham fans, has a longstanding relationship with the club, and joint-chairman David Sullivan has made several personal donations.
Last week, we assisted Irons Supporting Foodbanks for Christmas ⚒️ @IFoodbanks | @WHUFoundation
— West Ham United (@WestHam) December 22, 2022
See: West Ham assist Irons Supporting Foodbanks
West Ham United Foundation are also running free activity programmes across east London and Essex for children eligible for free school meals.
Liverpool
Club legend Sir Kenny Dalglish helped LFC Foundation staff at Anfield in packing hampers for babies and children. Funded by proceeds from the 7Appeal, the hampers will be delivered to families in need across the region and is part of the Reds' community Christmas campaign "LFC Operation Christmas Magic".
See: Sir Kenny’s 7Appeal delivers much-needed essentials
#LFC legend @kennethdalglish joined #LFCFoundation staff to pack hampers of essential items for babies & young children at Anfield, funded by proceeds from the 7Appeal ❤️
— LFC Foundation (@LFCFoundation) December 14, 2022
Club partner @Joie_Baby also got involved by donating 15 mimzy snacker highchairs and 20 wish bouncers 🙌
And as energy and food prices rise, Liverpool Region Mosque Network has partnered with the LFC Foundation on LFC Operation Christmas Magic for the second year, supporting people from all walks of life through food packages and emergency supplies.
See: LFC Foundation collaborate with Liverpool Region Mosque Network
Aston Villa
Villa fans who raised money for the Aston & Nechells Foodbank by buying passes to watch two mid-season friendlies through VillaTV. The project provides vital food and hygiene products to support people in crisis.
VillaTV subscribers raised over £8,000 for Aston & Nechells Foodbank by purchasing match passes for our recent mid-season friendlies.
— Aston Villa (@AVFCOfficial) December 19, 2022
Thank you for your incredible support and generosity! 💜
See: VillaTV subscribers raise money for local Foodbank
Brentford
Brentford Community Sports Trust opened its Community Stadium Hub to offer weekly warm space provision for local residents. The Trust has joined other voluntary and community sector partners this winter to give residents a place to go where they can access a range of activities and refreshments over the winter.
See: Community Stadium Hub opens doors
Also in this series
Part 1: PL clubs offer helping hand in tough times
Part 3: Clubs at Christmas: Hospital visits bring festive cheer