Fans are able to use the official Premier League mobile app to scan the names, numbers and sleeve badges on club shirts to reveal hidden content in the app.
#DYK @PremierLeague names, numbers, and sleeve badges are digitally scannable inside the Premier League app? Simply open the app, tap on the scanner, and then hover over the name/number on the back of your Premier League team kit and see what happens… https://t.co/04w7JFesDn pic.twitter.com/Haav6uWhCf
— Avery Dennison (@AveryDennison) April 30, 2021
What is the Shirt & Badge Scanner?
Every name, number and sleeve badge will include a Smart Code invisible to the eye but readable by the Smart Scanner in the Premier League app.
What happens when I scan a name, number or sleeve badge?
It will reveal hidden content in the Premier League app.
What happens if I scan a name, number or sleeve badge from past seasons?
The new Smart Code was introduced ahead of 2019/20, so only badges from that season onwards are able to be scanned.
Does the Premier League app need access to my camera?
Yes, for the Smart Scanner to work then you must grant access to your camera when prompted or within your phone settings.
Who creates the names, numbers and sleeve badges?
Avery Dennison is the official supplier of Premier League letters, numbers and sleeve badges on club shirts.
Who is Avery Dennison?
Avery Dennison is a global leader in sports and retail branding, technologies and solutions. The company operates in over 115 locations across more than 50 countries and is committed to innovation and sustainable thinking.
