The generosity of Leicester City supporters has raised over £80,000 and enabled the club to help fund a refurbishment of the Kinmonth Unit at Leicester Royal Infirmary.
At their own request, Foxes fans have been given the option to donate a proportion of their 2019/20 season and match ticket refunds to the Vichai Srivaddhanaprabha Foundation.
And in the first week alone, a total of £80,218 has been donated.
Community support
All money raised from the initiative will go towards supporting improvements at the Kinmonth Unit, where patients recover from major head and neck injuries.
Susan Whelan, Leicester City's chief executive and a trustee of the Vichai Srivaddhanaprabha Foundation, told the club's official website: "The time we have spent working with Leicester Hospitals during the pandemic has given us some valuable insight into the areas in which we can offer further support.
"This is an extraordinary gift from Leicester City supporters who, during difficult times that have been so testing for so many, have still found a way to support those less fortunate."
Total transformation
Lisa Davies, director of Leicester Hospitals Charity, added: "The support for the Kinmonth Unit will revitalise the staff and patient experience by brightening the area with new wall art, providing televisions for patients in isolation and a new staff rest and refreshment area.
"The vital support will enhance and transform the lives of staff and patients for years to come."
The Foundation has continued supporting its local community during the pandemic in other ways too, working with University Hospitals Leicester NHS Trust, Leicestershire Partnership NHS Trust and Age UK Leicestershire & Rutland among others.
Fans showing support
This is just the latest example of football supporters helping the vulnerable in their communities.
Along with players, staff and board members, Brighton & Hove Albion supporters have helped raise over £370,000 for local causes through the Albion as One fund.
Crystal Palace fans have also been donating their ticket refunds to the club's Palace For Life Foundation.
Burnley supporters groups have given £500 to support the community kitchen.
Meanwhile, a six-year-old AFC Bournemouth fan has been running 100 miles for the NHS, while a young Sheffield United supporter has been cycling 175 miles for the health service.
They respectively received a phone call from Cherries defender Steve Cook and a video call from Blades captain Billy Sharp, thanking them for their efforts.
