Why Premier League penalties are more valuable than ever

With the conversion rate from penalties at an all-time high in the Premier League this season, Opta Analyst takes a look at some of the possible reasons as to why, as well as an in-depth look at the importance of spot-kicks across the campaign.

Penalties; they’re either scored, or they’re not. On the scoreboard, there’s not much more to them, but that doesn’t mean they’re boring to analyse. In fact, the opposite is true because they’re such isolated events and bound by relative simplicity.

They are unique in football. No other event or situation in the sport is as regimented, so in many ways they’re perfect for statistical analysis.

Think of them like a lab experiment, with the control variables (Laws of the Game) remaining constant (well, sort of…) to ensure consistency or accuracy in results that are ripe for comparison.

For instance, the location of the spot-kick is always the same, the goalkeeper must always be on their line when the penalty is taken (more on that later), the size of the goal is unchanged and the minimum proximity of team-mates or opponents to the ball is constant.

And yet, no two penalties are the same and just because one player/goalkeeper is good at scoring/saving them, that doesn’t mean the next is.

Similarly, being impressive from the spot or having a good record of saving penalties is not necessarily a marker of being an outstanding outfield player/goalkeeper, but both are skills that can be decisive.

Penalties in Matchweek 28

The weekend of 9/10 March was a particularly notable one for penalties in the Premier League.

Alejandro Garnacho became the first Manchester United player in Premier League history to win two in a single game, and Dominic Solanke’s sliced effort over the crossbar was the first, and only spot-kick in 2023/24 to completely miss the goal and the goal frame.

The latter should be seen as an indicator of how good penalties generally were in the Premier League this season considering it occurred so late in the campaign.

Since then, we’ve seen Alexis Mac Allister and Bukayo Saka both enter the list of the Premier League’s best penalty takers, while Cole Palmer set a new record for the most penalties taken in a single season in the competition without missing once, converting nine from nine.

Rise in penalties awarded

The rate at which penalties were awarded also continued to rise toward the end of 2023/24, eventually finishing at 0.28 per game.

With 107 spot-kicks awarded, 2023/24 is one of only nine Premier League campaigns to break the 100 barrier, with 2020/21 (125), 2006/07 (112) and 2009/10 (111) the three seasons to have seen more.

Penalties are a hugely prominent part of the game even if we subconsciously perceive them to be rare in the context of other match events; after all, they were once much rarer than they are now, and their increased prevalence makes penalties an even more valuable aspect of the game to master, whether kicker or 'keeper.

The Expected Goals (xG) value of every penalty is 0.78 because historically about 78 per cent of them are scored on average. Now, in the analytics community that fact is common knowledge, whereas to wider football fandom it might not be and may even seem a little low.

But, generally speaking, 0.78 xG is extremely high, as we can prove by looking at all shots in the Premier League this season. Excluding penalties and own goals, only 84 attempts have been worth 0.78 xG or more out of a possible 10,489; that’s just 0.8 per cent.

High xG Shot Locations 

Another way of putting that in context is to look at the number of penalties scored in relation to all goals; that was 7.7 per cent this season and has never been lower than the 4.8 per cent witnessed in 2001/02 over a full Premier League campaign.

So, it’s no wonder there’s an established school of thought that the punishment of conceding a penalty vastly outweighs the significance of the penalised offence in general, and this season the concession of a spot-kick proved costlier than ever before.

Fouls won in the penalty area

A penalty was scored every four matches (0.25 per game) on average in 2023/24, which is the second-highest frequency ever in the Premier League; however, penalty conversion rates have never been higher, with 89.7 per cent of those awarded in 2023/24 resulting in a goal.

The previous best proportion of penalties scored in a single Premier League campaign was 83.9 per cent in 2013/14, and the 2023/24 season’s figure was a considerable increase from the 74.8 per cent converted in 2022/23, which was the seventh-lowest in the top flight since 1992.

Although this might suggest a degree of randomness in the rate at which penalties are scored between seasons, the general trend we can see in the data is that failing to convert spot-kicks is more unusual now.

Premier League penalty conversion rate

Over the four seasons (including 2023/24) since the start of 2020/21, 81.9 per cent of penalties have resulted in goals; that’s the highest proportion over a four-season period in Premier League history, with only one other (2016/17 to 2019/20) getting above 80 per cent (80.1 per cent), and it’d obviously be even higher were it not for the aforementioned dip in 2022/23.

The lowest figure over a four-year spell was 74.2 per cent across the first four Premier League seasons.

Of course, the flipside to a greater proportion of penalties being scored is that fewer are being saved, with Alphonse Areola the only goalkeeper to keep out more than one in 2023/24, stopping two.

Just eight of the 107 taken in 2023/24 were saved, which is a mere 7.5 per cent, making it the Premier League season with the lowest proportion of saved spot-kicks, ahead of 1997/98 (9.7 per cent).

Only seven were kept out back then, though the total number of penalty kicks (72) was much, much lower.

Premier League pens scored/missed

It wasn’t too long ago that goalkeepers collectively had their best Premier League season ever for stopping penalties.

In 2017/18, over a quarter of all penalties (26.3 per cent or 21/80) were saved; that figure had never been higher before, and we may never see a repeat of it.

That’s partly because ahead of the 2019/20 season, the International Football Association Board (IFAB) announced a change that required goalkeepers to have at least a part of one foot on the goalline when a penalty is taken, and this coincided with the introduction of VAR, limiting keepers’ chances of getting away with any potential indiscretions.

While we can’t say this is the sole cause, it’s difficult to believe saves becoming more infrequent isn’t a knock-on effect.

Over the four seasons going back to the start of 2020/21, 11.7 per cent of penalties have been saved on average per season.

That’s down from 19.1 per cent over the previous four-year period, and comfortably the lowest ever over a four-season spell in the Premier League.

Five goalkeepers saved two or more penalties in 2017/18, with Lukasz Fabianski keeping three out. Since then, no more than three goalkeepers have made two or more penalty saves in a single season.

Of course, some rule tweaking and the arrival of VAR over four years ago aren’t the only theories put forward to explain this season’s spike in penalty conversion.

Left-footed takers

Earlier this season, The Athletic put it down to an increase in penalties taken by left-footers. It’s a fact that there was a greater proportion of penalties taken by left-footed players in 2023/24 than in any previous Premier League campaign, with that figure at 41.1 per cent following the conclusion of the campaign.

It’s also true that there’s been a gradual increase in total left-footed penalties since the aforementioned changes in 2019/20, when there were just seven taken by lefties; the 44 in 2023/24 is a record, with five of the 10 players to score at least three penalties this season preferring their left foot, including Mohamed Salah, Saka, Erling Haaland and Palmer.

Saka's penalty v Bournemouth 

It’s an entirely plausible theory that the significant increase in left-footed takers, combined with the law changes in 2019/20, is partly behind the general improvement because historically they have taken fewer than right-footers, meaning goalkeepers are more used to the behaviours of right-footed players in such scenarios.

But there probably isn’t one specific answer or reason. After all, left-footers did take penalties before 2019/20, and rarely did it obviously correlate with abnormal conversion rates.

The fact players are getting very positive results from placing penalties straight down the middle is potentially another piece of the puzzle.

For takers, though, penalties are as much about psychology and mentality as they are technical ability because the fact is no amount of training can help you replicate the in-game scenario that sees you standing at the spot in front of thousands of screaming spectators.

It's also fair to suggest the technical standard of the average Premier League player is better than ever, and while there was a dramatic improvement in effectiveness from the spot in 2023/24 compared to 2022/23, it's still in keeping with a general upward trend in this respect over the past few seasons.

Similarly, perhaps this season the Premier League just happened to have more players with the kind of unflappable mentality that helps make a fine penalty taker, or maybe goalkeepers were just unlucky.

All we can say for certain at the moment is penalties are more valuable than ever because never before have they been closer to a free goal.