The Premier League has conducted comprehensive research into the price of tickets for the 2018/19 season.
For the study, in the case of season tickets purchased, a price per match has been obtained by dividing the cost of a season ticket by the number of matches it covers, for example a £400 season ticket for 19 PL matches is £21.05 per match ticket price.
All average ticket prices quoted include any booking fees or administrative charges incurred when purchasing tickets.
Other findings from the study
- Most fans continue to pay £30 or less.
- The average price paid for a Premier League ticket is £31, compared with £32 in 2017/18 (both including administration/transaction fees).
- More than a quarter (26 per cent) of attending fans pay £20 or less per match.
- Almost half of fans (47 per cent) pay between £20 and £40.
- 24 per cent pay between £40 and £60.
- Only three per cent pay more than £60.
- One in four seats at Premier League grounds (3.6million out of 13.3million) are occupied by concession ticket holders.
- Almost half of season tickets (47 per cent) are sold below full price, saving fans £13.1million.
The research also found that fans are rewarded with discounts for early-bird deals, renewals and long-term season-ticket purchases, with the approach to discounts varying by the club.
Clubs also offer a variety of additional attendance incentives, such as in-season offers (eg. multi-ticket discounts), subsidised travel to away matches and complimentary tickets to schools and community groups.
Away tickets
The study also found that 26.5 per cent of away tickets purchased are priced under the £30 cap at £26 or less. (There were no away tickets priced this season at £29, £28 or £27.)
Almost a fifth of away tickets (18.8 per cent) cost £20 or less, with some available for as little as £5, driven by favourable concession pricing.
The study also found that the average away ticket costs £28.
Breakdown of ticket buyers
This season three-quarters of supporters in Premier League stadiums (74 per cent) are season-ticket holders.
This is the same proportion as last season, although it varies by club reflecting their different ticketing strategies.
Of the fans in the stadiums, 19 per cent have matchday tickets while seven per cent are away tickets.
Capacity and ticket types
There are close to 800,000 seats available across Premier League stadiums in 2018/19. Here is how they are allocated:
- 74.4 per cent standard
- 8.4 per cent family
- 6.6 per cent away fans
- 8.7 per cent hospitality
- 1.3 per cent disability seating
- 0.6 per cent unavailable for use on match-days (segregation of home and away fans, broadcast requirements, etc)
There are 13.3million tickets that are expected to be sold. This includes season tickets on a per-match basis.
It excludes hospitality tickets and zero-priced tickets, such as those offered to personal assistants of disabled ticket holders.
Tickets by category
- 70.4 per cent adults
- 10.1 per cent senior
- 12.5 per cent junior
- 4.6 per cent young adult
- 2.4 per cent disabled