As part of the Premier League’s Hall of Fame announcing Alan Shearer and Thierry Henry as the first inaugural inductees, global sportswear branding and labelling manufacturer Avery Dennison has revealed the details behind the specially designed shirt.
A limited number of Hall of Fame shirts have been produced, including one for each Hall of Fame inductee.
The shirts feature Avery Dennison’s smart technology-enabled name, number and sleeve badge, which when scanned will unlock hidden content.
This same smart technology is featured in all of Avery Dennison’s official Premier League shirt sleeve badges, names and numbers.
To further celebrate the launch of the Hall of Fame, fans will be able to scan the names, numbers and sleeve badges on their Premier League shirts to access a hidden quiz that tests their knowledge of all things Premier League.
Fans who successfully complete the quiz will have an opportunity to win an exclusive Hall of Fame shirt.
In celebration of the @premierleague Hall of Fame announcement we have launched a quiz to test your knowledge about the legends on the shortlist. Click through, you could win one of many prizes, including a Hall of Fame jersey: https://t.co/n6Led3ngZD pic.twitter.com/6HgG3SaVPL
— Avery Dennison (@AveryDennison) April 26, 2021
Simon Allen, regional commercial director, team sports at Avery Dennison shared: "We are delighted to be involved in this exciting initiative with our friends at the Premier League.
"It has been an honour to design a bespoke shirt that pays homage to the football legends of seasons past.
"The shirt design reflects modern and technological elements, while referencing the classic style of shirts seen over the years. With our smart technology, the Premier League can engage with everyone who receives one of these specially crafted shirts."
The Hall of Fame shirt is a modern take on a classic hooped shirt, with subtle graphite colours and a sleek look, featuring:
- New embellishments, including a fresh take on the classic Premier League Lion, with gold elements raised from a black background, and a Premier League crown designed with a shiny finish.
- The iconic Premier League sleeve badge adapted to include the Hall of Fame graphite gold colourway, and incorporated into the frame of the badge with the Hall Of Fame logo in the centre.
- The Hall of Fame tagline "Home Of The Greats" woven into the neck tape.
Avery Dennison’s Premier League products are produced at its specialised low-carbon facility in western Norway, and its state-of-the-art facility in Vietnam.
Both facilities use precision laser cuts to reduce waste, as well as a unique automated system to ship to club shops and other retailers.
As the official names, numbers and sleeve badge supplier for the Premier League, Avery Dennison leads the way with its innovative and sustainable products for the team sports market.