More than 20 years on from making Nottingham his home Adam Mansouri has been honoured for helping in the city by being named Nottingham Forest's Community Captain.
Adam, originally from Morocco, has been an integral part of the Nottingham Forest Community Trust for the past two years.
Not only has his commitment to the Forest Futures programme, funded by the Premier League, been instrumental in its success. His tireless efforts to bridge cultural and language barriers in the city, offering translations in Arabic and French while teaching English to participants, have helped to build a sense of belonging and community among participants, many of whom are refugees or asylum seekers.
Adam’s community engagement extends to coaching football sessions at the Trust’s Forest Sports Zone, inspiring the next generation through sport.
Adam receives his Community Captain award
Our @PremierLeague Community Captain. ❤️
— Nottingham Forest (@NFFC) January 31, 2025
Adam Mansouri's dedication to our Forest Futures programme has been truly inspiring - breaking down language barriers, supporting young people, and making Nottingham a more inclusive place.@NFFC_Community | #PLMoreThanAGame pic.twitter.com/qjFOIHwrUu
Forest Futures
Since its launch in 2023, the Forest Futures programme has been a lifeline for young people aged 14-25, particularly those with limited social connections, friendships, or learning opportunities. It is supported by the Premier League Charitable Fund, the Professional Footballers’ Association (PFA), and the Nottingham and Nottinghamshire Violence Reduction Partnership.
Designed to empower participants, the programme blends football and mentoring to enhance physical fitness, personal development, and social skills.
Adam’s contributions have been pivotal to the programme’s success. His enthusiasm ensures that participants feel welcomed and connected to their new community in Nottingham, creating friendships and building confidence.
He was also involved in organising Forest’s Iftar event during the Ramadan, which brought together community members and dignitaries at the City Ground to share in the cultural significance of breaking the fast.
Adam was surprised with a visit to the home dressing room, where he was told he was our winner. Club captain Ryan Yates presented Adam with his award, while head coach Nuno Espirito Santo also was on hand to congratulate him.
“Adam’s dedication and passion for supporting our community embodies everything the Premier League’s More Than A Game initiative stands for," said Calum Osborne, Nottingham Forest Community Trust CEO.
“His work with the Forest Futures programme has transformed lives, championing inclusion and opportunity for those who need it most. We are incredibly proud to have Adam as this season’s Premier League Community Captain and thank him for his unwavering commitment to making Nottingham a better place for all.”
What is More than a game?
More than a game highlights the positive impact of Premier League investment into communities and all levels of football. The League is investing £1.6billion into wider football, the grassroots game and communities between 2022 and 2025.
This includes funding for community projects run by 164 professional and non-league clubs, supporting people of all ages who need it most, as well as providing much-needed funding to non-league, grassroots and women’s clubs to enhance stadium facilities for players and fans.
The Premier League and Professional Footballers' Association Community Fund has helped 32 clubs such as Forest deliver projects like Forest Futures to over 230,000 people, from nursery schools to dementia cafes, all with the aim of tackling inequalities while responding to local challenges.
